Woowww have a look at the core values of Virgin Active. It wasn’t up until a few weeks ago that I actually noticed them. They were written on the wall near the entrance on one of their locations, a writting in white on a large red wall, so I am not sure how I could have missed them.

Every company should have something simular to this. It explanes why you’d want to get involved with a company

• Excellent customer service
• Fun
• Innovation
• Value for money
• Challenging the norm

p.s. I am pretty sure Ikea has simular values.