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Leuk en soms herkenbaar. Moet je in ieder geval een keer gelezen hebben.

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In “where good ideas come from” Johnson explains the premises of ideas. It is not an instructional book for creating great ideas, like a cookbook tells you how to make a nice apple-pie. He take a great deal of inspiration from nature as a basis for creating environments where ideas can flourish. No wonder that one in particular, Darwin’s “Origin of species”, servers as a guiding line throughout the book.
Many historical inventions are discussed for building his case.

* The Adjacent Possible
* Liquid networks
* The slow hunch
* Serendipity
* Error
* Exaptation
* Platforms

[openbook booknumber=”9780061241895″]

Yes is a rough collection of persuasion techniques. This one give a more detailed and more fundamental explanation of what causes the Click and Wrill. I found it not easy readable especially if you compare it with the book of Gladwell and Pink.
Nevertheless it contains enough useful hits and knowledge that is worth reading

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